The Problem
A new live show needed a distinctive identity and a professional broadcast environment that could be produced by a small volunteer team.
The production had to work live on Twitch, remain engaging for viewers throughout the broadcast, and translate cleanly to YouTube without post-production editing.
Context
The Byte was a recurring live programme produced by Pixel by Pixel Studios, broadcast live on Twitch and later published in full on YouTube.
The programme was presented by two hosts broadcasting from separate locations, each using their own OBS installation. The virtual studio therefore had to be recreated independently while remaining visually identical to viewers.
The wider production team worked across four time zones in the UK, Canada and the United States. The visual identity, broadcast assets and technical setup needed to support a clear, documented and repeatable workflow rather than a one-off production.
Constraints
Live production Every graphic and transition had to work in real time without interrupting the broadcast.
Collaboration Assets needed to fit the workflows of presenters, editors and other contributors.
Consistency Branding had to remain coherent across motion graphics, virtual sets, social media and video content.
Flexibility The studio needed multiple layouts that could be switched instantly during live broadcasts.
Distributed production The broadcast environment had to be reproducible across multiple remote studios while maintaining a consistent visual identity.
Design Strategy
I designed the visual identity for The Byte, including the logo, branding and motion graphics.
Alongside the branding, I designed the virtual broadcast studio in OBS, creating layered scenes that combined green screen footage, static artwork, motion graphics and media assets into a cohesive live production environment.
The broadcast system was designed so the presenters could move naturally between different studio layouts, including desk views, discussion layouts and a virtual video wall for showing clips during the live programme.
Design Process
Programme concept
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Brand identity
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Motion graphics
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Virtual studio design
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OBS scene construction
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Production documentation
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Studio recreated by both hosts
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Live broadcast
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Review and refinement
The Solution
A complete visual identity and live production system combining branding, motion graphics and virtual studio design into a repeatable broadcast workflow.
The resulting assets enabled a volunteer production team to deliver a polished live programme with consistent branding across Twitch and YouTube.
"The best design is the kind that keeps working when you're not there to run it."
Impact
The project delivered a cohesive visual identity and a documented production system that enabled multiple presenters to produce consistent live broadcasts from different countries using independently configured OBS studios.
Design Artefacts
Looking Ahead
Designing for live production taught me that branding is only successful when it works inside a real system. Every asset had to support the presenters, the production workflow and the audience experience simultaneously. Good design wasn't a single logo or animation; it was creating a visual language that remained consistent throughout an entire live broadcast.